Social networks are constantly changing and making multiple adjustments, such as the case of Facebook Ads ad limitation. Despite the reputation crises it has suffered in recent years, it remains one of the most popular digital platforms in the market, with millions of active users.
Keeping up to date with social media updates is fundamental to succeed in your Social Media strategy. Especially when you use these platforms to advertise your brand and what you offer. Therefore, you have to take into account all the parameters set by each network.
Knowing the current Facebook Ads limitation allows you to know the right amount for your account. But it also gives you the possibility to take advantage of it in your advertising plan, as it can be beneficial for your company.
Volume of ads allowed by Facebook Ads
It is important to know that the performance of an ad improves depending on the number of times it is shown. Therefore, advertisers of different sizes should use different ad volumes to improve performance.
In order to do this, you must apply the Facebook Ads ad limitation, which has four different levels according to the advertiser's budget. Below you will find them in more detail:
It should be noted that these limits came into force in February 2021 and will remain in force until the summer. Just go to the Ads Manager to see when they will start to be applied to your page.
In case you have a lot of ads created, the social network itself advises to approach the problem from four different fronts. In this way, you will be able to respect the limitation of Facebook Ads ads and take advantage of their full potential
The combination of ads offers you the following particularities:
The second front presented by Facebook revolves around reducing ads per set:
Another alternative given by the social network to these ad limits is based on sectors:
Last, but not least, is the deactivation of those ads that for some reason are not being delivered. Keep in mind that having those ads that are not being shown to users does not add anything to your account. Rather, it is a negative factor, since it reduces performance.
So the best thing to do is to perform periodic cleanups where you can remove ads that are not receiving impressions. Or those that have limited learning.
You don't have to see Facebook's ad limits as something negative for your business, quite the contrary. You have to take advantage of this new regulation to boost your advertising strategy on this popular social network.
There are several ways to achieve this. In the following section you will see some alternatives that you can consider in your future projects:
By working with split testing you can compare different versions of your ads to see which one works best. It allows you to use the same image with different copy or the same copy with different images. Or, if you prefer, you can make them completely different, all depending on what you want to know.
The idea is for you to find out which one has the most desired effect and execute it successfully. If you wish, you can split test the best ad with another ad that you think has potential.
It is of utmost importance that you know what you are comparing and what you want to achieve, so you must be clear about the purpose and objective of your ad. This is key to achieve what you propose within your advertising strategy in this social network.
Determine if you want more likes, comments, conversions or impact. You have to have really defined what you want to get through the ads, so you do not have to publish them disproportionately without an argument.
Keep in mind that this will help you at the moment of sending those similar but not identical ads, since you have a defined objective for each one of them. If you develop a good strategy for your ads over time you can make it a general rule for your advertising if it is successful.
Another aspect that you cannot leave out is the selection of your target audience. You must be sure of the type of audience you want to reach in order to design a much more effective and attractive ad for them.
So it is imperative that you have an idea of who your main target audience is or who specifically you want to see your ad. To do this, you need to make sure your demographics are correct.
Learn how to create effective ads
It doesn't hurt to know a few tips to make your ads really effective. These tips that you will see below can be very useful when faced with the limitation of Facebook Ads ads:
With all this information you are more than ready to continue advertising on Facebook while respecting its limits. But we invite you to try Adtuo, where you will get exceptional results in your campaigns, you can collaborate and be part of the most innovative community of advertisers in the world. But not only that, you already know how you can use them to your advantage and exploit the full potential of all your ads.
In addition, these small recommendations will be of great help when creating your ads in this social network. And if you want to have the help of a professional agency with extensive experience in the sector, Adtuo offers you our software to manage and work collaboratively your campaigns. We have a working system to manage performance marketing campaigns effi