Achieving conversions is one of the permanent goals of most companies. A great ally to complete the process is Smart Bidding. Nowadays, there are no excuses for not implementing your projects, since there are many strategies that can support you.
At this time it is important to achieve high visibility among consumers through SEO and SEM techniques. But it is necessary to go further so that you can achieve all those goals you set from the beginning.
To do this, you must work with a series of strategies that complement each other. And a good option to consider on the part of your company is Smart Bidding, which is why it is of great importance that you know it.
But, what is Smart Bidding? This is a set of automatic bidding strategies used to obtain higher conversions, as well as to improve the value of these conversions in each auction. This is a practice that is increasingly used by Google Ads account managers.
Best of all, if you decide to employ this technique, a series of algorithms will take care of part of the tasks when scheduling campaigns. They can carry out operations to optimize results. Besides, they configure the automatic bids according to the performance objectives you have stipulated.
Identifying the Smart Bidding objective is simple: Google's algorithm has to take over the bidding-related tasks to save time for the manager. It also gives Google Ads the possibility to study the auctions where the campaigns created are competing, and then determine those where there are more likely to generate a conversion.
Keep in mind that for Google Ads campaigns to be developed effectively, they must follow certain steps. For example, having well-structured campaigns and creating optimized ads about the keywords you want to position.
As you have seen, Smart Bidding can be of great help in your project. But it is also very important that you know the different ways to use it in your strategy:
Knowing the advantages offered by the set of Smart Bidding strategies is key for you to decide to use it. The positive aspects that you will find in the following list will make you see this technique with different eyes:
When considering introducing this concept in your work, it is also convenient to know the key aspects of Smart Bidding strategies that you can take advantage of:
For you to take full advantage of automatic bidding strategies in Google Ads, you must do all the measurements in the right way. This way you can avoid that conversion tags are triggered where they shouldn't be or duplicate conversions appear, for example.
You need to make sure that you are properly measuring your company's value actions. That's because Google Smart Bidding takes these things into account. Therefore, consider this type of data to optimize the bids of your campaigns.
Keep in mind that Google's automatic learning, as well as its algorithms, is focused on data volumes. Therefore, you cannot structure extremely complex and segmented campaigns to have the highest possible level of relevance.
Those CPC reductions that arise are rendered obsolete by segmenting the data into different ad groups and campaigns. Therefore, you must implement the new campaign automation approach, applying structuring methodologies that are simpler so that you can group a large amount of data under the same entity.
Having very clear objectives for your campaign will always be a key factor in any strategy, and in this case, it is no exception. And this goes hand in hand with choosing the ideal bidding strategy for your business. But if you don't know where to start, there are several tips you can take as a guide:
They say that "two heads think better than one", and something similar happens when you combine or work together with different strategies. The idea is that you can have good control over the keyword matches you use in your campaigns.
Remember that users search in a more heterogeneous way every day. For this reason, it is advisable to apply, along with the use of automatic bidding strategies, the use of broad match keywords.
In this way, you give Google's algorithm more freedom to act. This way it can decide when and how you bid on a particular search term to maximize results.
You can upload information about your conversions. This can be in campaigns oriented to lead acquisition or in cases where the sale takes place in an offline environment. The challenge lies in qualifying the leads from your acquisition campaigns.
But you can achieve the maximum qualification of your leads. To do this you need to upload offline conversion data into the system so that you can provide more relevant information to Google Smart Bidding. Such as the highest quality conversions and from which campaigns, ad groups, and keywords they come from.
This is how this system manages to prioritize those entities that provide the most value within the account. This is very beneficial for all the campaigns you undertake by implementing this set of strategies.
There is no doubt that it is an excellent option to apply the set of Smart Bidding strategies in your Google Ads campaigns. As you can see, the advantages it offers are many and of great help to increase your business conversions.