Businesses go through many phases within their different life cycles. During all these phases, the digital marketing strategies that are carried out and the commercial objectives that are proposed play a very important role. Sometimes it often happens that there are purely seasonal businesses, which behave according to the product or service being promoted and the month we are in. Explained with a quick example, we want to say that it is not the same to sell bikinis in June than trying to sell them in January.
Obviously, seasonality can and certainly does affect sales performance and the achievement of final objectives. Any type of business goes through ups and downs to get customers and improve its sales. Not only is it necessary to have a good website and presence in social networks, but also to understand how to promote it in the different online advertising channels. All of this requires a marketing plan with good marketing strategies.
Marketing strategies are a set of actions designed to achieve the objectives defined in the marketing plan. In the digital world there are opportunities for all types of companies, from the largest to the smallest, that is why it is key to have a solid digital marketing strategy that allows us to start taking advantage of the online world.
You have no new clients
One of the first signs that things are not working quite well in our business is the fact that we are not getting new customers and we only have those who once had confidence in our brand and started to follow us. This, in the long run, is not good, since our growth will stagnate and consequently our sales. We must constantly be thinking about how to attract/win new customers, so that they invest in our product and we end up creating a loyal community through a relationship of trust and closeness with them. Just as in a physical store, you can attract your customers with discounts, promotions, etc. You can also consider doing similar actions or strategies in the online world, on your website or through social networks. These actions or digital marketing strategies will allow us to expand our potential audience and get new clients.
Your sales decrease
The inevitable consequence of not getting new customers is the irremediable loss or decrease of our sales. To plan to grow only with the same users or customers without covering new ones, is not realistic or feasible for any business. At this point, we should decide what our value proposition is, what sets us apart from our competitors, and what makes it possible for us to offer unique products and services. We must also analyze what target audience we want to attract, consider new marketing strategies, and see how we want the interactions with our customers to be. This will help us analyze what is happening, what we must change and how to improve our results in the world, both offline and online.
You have few visits to the web
It's great that your business has a website, but having a website is not synonymous with success. This has to be perfect for the user to buy without any difficulty within a simple to use and intuitive interface and thus complete the purchase process. If your website has few visits, it is a clear sign that the appropriate digital marketing strategies are not being implemented to help us increase the number of visits and with it our sales. There are many factors that may be influencing our website to not work properly, some of them are:
If your website meets any of these points, you should start considering making serious improvements to it, so that later you can start with your digital marketing strategy and promote it correctly thanks to online advertising and advertising campaigns. To better understand the importance of having a well-optimized website, don't miss our following articles:
Your competition grows more than you
It is very important that you are always attentive to what your most direct competition does. It is not about you copying them. But to raise something similar to what they are doing, and try to improve it. In the online world it is very easy to spy on your competition. To learn a little more about how to do it, don't miss the following article: 8 digital marketing tools to “spy” on your competition.
As you can see, we have only given you 4 signs that you must take into account to detect the health of your business, but they are the most important and indicative that something is not going well. Do not forget to constantly analyze your business, detecting those negative signals indicates that your business needs new marketing strategies. It is also very important to choose well in which direction we want to direct all our efforts and understand what strategies we must implement. And finally, take your time to establish a budget according to your objectives, and realistic execution times to be able to carry out these strategies. If you want more information, do not miss our Guide to Marketing in Social Networks for SMEs and freelancers, in which you will learn the keys to get the most out of social networks in your business, getting more customers and gaining more visibility quickly and simply.